A website for your company has numerous benefits. Gone are the days when a person uses Yellow Pages to look for addresses or phone numbers. In fact, people do not even remember the name of the websites they wish to browse. 90% of all the traffic on a website is driven through search engines. Thus, in this world where search engines are the gateways to your websites, the distance from product to a customer, is actually the distance from a Google or Bing Web crawler to your website. Have a good looking website, make it crawler friendly and use SEO services. That is all it takes to make your web presence felt.
The way these search engines work is that they send out web crawlers to traverse the web. These crawlers move from link to link, saving all the data while they move. On the basis of various parameters, the search engines then rank the websites on the ease of their accessibility. But before you hire an SEO service, make sure you check for the following check boxes:
1. Credibility:If the SEO service you wish to hire is making tall claims, think about it. Nobody knows the exact method used by Google to rank the websites. It uses numerous parameters such as accessibility, hyperlinks in the website, crawler friendliness etc to rank. Thus there is no sure shot way to improve your rankings.
2. Forums and blogs: Word of mouth is the best possible way to choose an SEO service. Visit a few forums and online blogs before your pick. Reach out to other customers and know more about their experiences.
3. Call the SEO service: Make sure about the legitimacy of the SEO service by paying them a visit. Call up their PR agency and corporate cell and take a stroll down to their office. Discuss what their offerings are and ask them to show you their client base.
4. Watch out for the following:Always watch out for companies which use tricks such as centralized link farms, duplication of content, hidden links and texts, keyword loading, false redirections, auto doorway pages, irrelevant keyword stuffing. All these are illegitimate ways of tricking the web crawlers. They may work for you currently but will be useless in the longer run as search engine crawlers are becoming smarter by the day
Thus, hiring a SEO services in london will go a long way in boosting your online traffic and presence. A quick search online will help you find plenty of them in and around London
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